Regional Marketing Executive – to £28k + company car - IMMEDIATE INTERVIEWS! - Reporting to the Divisional Marketing Manager and working alongside a Senior Marketing and Digital Executive you would be responsible for a specific region of sites where you would plan, develop and execute marketing plans to generate sales leads and attract potential customers. This role is mainly office based (Hatfield) with 1 day per week travel to sites.
Regional Marketing Executive – Job Overview
•Develop marketing activity plans and materials for allocated sites to drive enquiries, sales leads and visits.
•Identify the USPs for each site and use these to ensure the most appropriate marketing activity is used with the right messaging in each situation, including online.
•Produce concise lead generation and CRM briefs for all sites requiring activity in line with briefing templates.
•Manage the contact strategy for all upcoming developments prior to sales launch.
•Work with Digital Marketing Executive to integrate digital marketing channels into site plans, and coordinate activities to maximise use of content across platforms to drive efficiencies.
•Provide marketing appraisals and pricing recommendations on potential and existing development opportunities.
•Maximise all site specific pre and post sales release PR opportunities. Develop clear and concise briefs and analyse effectiveness post activity. Work with appointed PR agency to develop local PR plans to support each site.
•Project manage and execute timely events / site openings in conjunction with sales teams, ensure all parties involved in delivery of the event are clear on roles and responsibilities
•Work with media agency to develop lead generation plans that align to site marketing plans, delivering the right volume and quality of leads for each individual development within agreed budget.
•Brief each site on forthcoming central and regional marketing activity including source codes to ensure accurate collection of data.
•Ensure site signage and sales support materials are originated to achieve timely delivery and execution. Ensure sufficient stock is available at all times and that.
•Check content on the website for regional sites, ensuring required changes are briefed where required.
Regional Marketing Executive – Required Skills and Experience
•Degree level education (or equivalent) and have, or be studying towards a professional marketing qualification in marketing
•Experience within property, estate agency or a lifestyle orientated business environment
•Proven experience developing advertising campaigns both on and off-line, to set timescales and within budget
•Car driver essential
•Strong knowledge of Ms Office suite and database administration
Regional Marketing Executive – Benefits Offered
•£25,000 - £28,000 per annum dependant on experience
•24 days holiday entitlement, increasing with length of service
•Auto enrolment Pension Scheme
Thank you for your application.
Please note Lawrence Dean Recruitment is acting as an employment agency & business.